Use a tag or some type of notation to avoid a word or keyword to not be index or search by the search engine.

Example: [!SEO]tutorial[/!SEO]

Now if I search for "tutorial" on the search bar this page will not show up in the search.

There are times where I talk about tutorial but I dont want it to be index by the search function.

currently im using a hiddent character alt+0173 to break a word up so the search engine cant see it

i.e. t­utorial (I added a hidden character after the first t in tutorial)

^----- copy into notepad and you'll see the hidden character